Failure of Hyundai Santro in Pakistan
It all started with just one man, a small repair shop and an insistence on delivering quality that still endures today.This is the story of Chung Ju-Yung. Born the son of a peasant farmer, Mr Ju-Yung launched Hyundai in 1947 at the age of 32. At first it was a small vehicle repair shop. Then it grew, and became the Hyundai Auto Service Centre. 20 years later, Hyundai vehicle assembly was born. The Pony hatchback soon followed, and today, Hyundai is the fifth largest car manufacturer in the world. The Hyundai Atos (also known as Santro) is a city car produced by the Hyundai. The original Atos was introduced in 1997. It uses the G4HC Epsilon straight-4 engine. The mkII version comes with a 1086 cc G4HG engine. Santro was launched in Pakistan in the Year 2000 and was a huge success due to many of its economical features. The first generation (1997-2000) Santro was introduced in 1997. It is fitted with a 999cc engine and has a top speed of 90 mph (145 km/h). It was succeeded by a